Benefit Cosmetics FanFest Launch is a 2023 custom fabrication build created for US and Europe. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2023
A series of multi-city product launches and immersive brand activations combining custom backdrops, sculptural props, and inflatables. More than fifty modular kits were engineered for rapid overnight installation and shipped across the US and EU to frame each new product debut.
The activation’s interior featured mirrored cladding on two sides, producing an immersive infinity mirror effect that visually extended the space and intensified the surrounding graphics. Custom-designed props and stands were fabricated in volume to maintain a cohesive brand presence across multiple sites
All exterior elements were wrapped in matte-laminated vinyl, creating a refined, glare-free surface ideal for professional lighting and photography.
Meticulously fabricated high-gloss props combined luxury finish with practical design—balancing a polished, high-end aesthetic with the durability and efficiency required for transport.