Bloomreach Edge Summit is a 2024 custom fabrication build. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2024
By combining several activations running in parallel, the design aimed to deliver a dramatic, gallery-like entrance moment through synchronized video projections. Custom-framed kiosks with built-in screens and rope lighting echoed the brand’s signature visuals, reinforcing continuity across the space. The stage backdrop carried this aesthetic forward, integrating translucent panels that, when illuminated with theatrical lighting, created a layered, see-through visual depth.
Custom-engineered modular structures supported expansive projection screens illuminated from within, producing a luminous visual field that surrounded visitors. Paired with a high-fidelity audio system, the setup transformed the entryway into a multisensory experience that drew attendees into the environment.
The LED lighting system was fully synchronized with on-screen video, dynamically shifting hue and intensity to bathe adjacent surfaces in complementary color—creating a cohesive visual experience even beyond the display area.
By integrating suspended graphic panels with a large LED display, the installation achieved a fully customizable backdrop capable of morphing and shifting in real time to complement each presentation’s theme and content.