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Version: 1.0.6

Fujifilm is a 2025 custom fabrication build created for MiniMe Launch. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.

Fujifilm

2025

Brand Activations

Fujifilm, brand activations, for MiniMe Launch, 2025

Project overview

A series of interactive vignettes celebrated the product in a lively, energetic atmosphere that encouraged discovery and fun. At the heart of the experience stood a freestanding camera display framed by oversized mirrored domes, which multiplied the reflections and seamlessly blended the product into its vibrant surroundings.

Fujifilm project details

Fujifilm, detail image 1, brand activations, for MiniMe Launch, 2025

Primary project detail

A custom magazine cover photo booth invited guests to step into the spotlight, complete with a bespoke backdrop and built-in lighting that delivered flawless, editorial-grade portraits.

Fujifilm additional project details

Fujifilm, detail image 2, brand activations, for MiniMe Launch, 2025

Additional project detail

A mirrored dome grid amplified the space’s depth and reflections, while cameras positioned between the domes rested on custom 3D-printed floating shelves.

Fujifilm, detail image 3, brand activations, for MiniMe Launch, 2025

Additional project detail

Floating foam letters spelled out the Fujifilm logo, glowing from beneath with soft pool lighting that made the brand appear to hover effortlessly on the water’s surface.

Project gallery