Instacart Booth is a 2023 trade show booth created for HLTH Conference. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2023
An adaptable Instacart tradeshow booth built from modular architecture, enhanced with bespoke components crafted specifically for the HLTH Show. The design balanced efficiency and innovation, allowing seamless customization to reflect the event’s unique character.
Built with a modular system, the booth was designed for versatility and efficiency. Interchangeable components can be combined in new ways for each event, reducing fabrication costs and ensuring a unique visual identity every time it’s installed.
Every wall was pre-wired for seamless tech integration and hidden cable management, maintaining a polished, uncluttered aesthetic across the installation.
Integrating live vegetables as part of the booth’s design brought a vivid, organic energy to the space. The produce was replenished daily to ensure a consistently fresh, inviting atmosphere that embodied Instacart’s core brand values.