Instacart Booth is a 2024 trade show booth created for CES. Fabricated by BloqLab and produced with MoonLab.
2024
Charged with designing a standalone booth from existing wall panels, the team transformed the space by introducing new graphic elements and applying custom vinyl wraps to key components, achieving a refreshed and cohesive aesthetic before the show.
Strategically placed at the forefront of the booth, the smart shopping cart served as the focal point of the display, drawing the greatest attention and engagement from attendees.
An interactive touchscreen activation was introduced to deepen attendee engagement, inviting hands-on exploration and creating a more immersive brand experience.
Though printed on a single plane, the graphic design uses perspective and layering to evoke striking depth, transforming a flat wall into a visually dynamic surface.