Instacart HyVee Experiential Activation is a 2024 experiential activation created for Hyvee IndyCar. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2024
We were commissioned to create an Instacart Lounge a fun, immersive space combining a mirror room experience with a refrigerator inspired activation.
Acrylic props positioned throughout the space came alive within the mirrored environment, multiplying endlessly to create a dazzling sense of depth and motion.
Dynamic LED lighting traced the interior corners, washing the space in a vibrant glow that enhanced its depth and energy.
BloqWall panels formed the backbone of the installation, shaping the lounge and room spaces with a modern, modular aesthetic that invited exploration and comfort.