Rube Goldberg Activation is a 2022 experiential activation created for Shoptalk. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2022
We brought play and purpose together with an interactive activation that turned giving into a game. Designed to support Feeding America, this experience drew inspiration from a Rube Goldberg machine—a mesmerizing chain of motion, sound, and surprise. Attendees rolled a ball through a dynamic maze of tubes and obstacles, watched it spark digital reactions, and celebrated as it reached its final destination—all while contributing to a great cause.
CNC Cut, Painted, & Motorized Mechanical Components. Pre-programmed with Microcontroller for smooth and synchronized rotation and movement.
Motorized wheels synced with digital on-screen content.
3D Printed & Painted Elements, mechanical assemblies, and gravity working in unison to allow for marble to travel freely from drop to destination.