Rube Goldberg Activation repurpose is a 2022 experiential activation created for HLTH 2022. Fabricated by BloqLab and produced with MoonLab.
2022
The existing activation was reimagined for a new tradeshow—every component removed, refinished, and repainted before being mounted onto a new background.
New components added to modify existing look and feel.
Digital content and background adjusted to support modified messaging.
Ramps and lifters were adjusted for slower pace.