Uber DEI Booth is a 2023 trade show booth created for Grace Hopper Conference. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2023
Blending digital fabrication with precision millwork, this activation achieves fluid, laminated surfaces that blur the line between craftsmanship and technology. Integrated lighting and video elements breathe life into the design, illuminating and enhancing the background graphics with motion and color.
Embedded within laminated surfaces, the integrated lighting extends across counters, walls, and headers—carrying a cohesive visual language that ties the entire environment together.
Custom-printed floor graphics extend the design onto the ground plane, enhancing the booth’s visual continuity.
An added layer of theatrical truss lighting overhead transforms static wall graphics into a vivid, illuminated display of motion and atmosphere.