Uber For Business Lounges is a 2025 brand lounge created for GBTA. Fabricated by BloqLab, produced with MoonLab, and designed by BloqLab.
2025
Using the BloqWall system, we built extended modular backdrops across multiple activation spaces. Each surface was pre-wrapped off-site to allow rapid installation and precise alignment on show days. When paired with custom millwork, the result was a distinct, immersive environment that made attendees feel removed from the convention center a space with its own identity and atmosphere.
The custom round coffee bar served as the central focal point. A flip-chart message board backdrop, paired with LED signage, drew attention to the space. Capturing attendees with the aroma of fresh coffee and the satisfying shuffle of flipping messages.
Expansive graphic walls provided a vibrant backdrop to the meeting spaces and lounge seating, tying the environment together with bold visual storytelling.
A long span of continuous graphics stretched across the convention center’s entry and exit areas.