White Sox Bars is a 2023 experiential activation created for Guaranteed Rate Field. Fabricated by BloqLab and produced with NOVA.
2023
Commanding an entire section of the fifth floor, these bars stand as a beacon of energy and connection, drawing attendees in for food, drinks, and conversation.
Engineered for durability, the bar and overhead structure withstand high winds and are easily winterized in the off-season. The design maintains full coherence with the Rate Field brand and visual identity.
A/V, Lighting, and POS systems were discreetly integrated, maintaining a sleek counter profile free of visible components.
Durable corrugated metal panels, zinc-finished and powder-coated, were engineered to withstand harsh winters and the temperature shifts of each day.